That Threads was created by such a small group in such a shortĪmount of time has become something of a marvel inside Meta,Īccording to current and former employees who spoke on theĬondition of anonymity to discuss internal matters, as well as In a bid for more agile teams that would ship products quickly. Zuckerberg held up Threads as vindication of his “ year ofĮfficiency,” in which he sheared tens of thousands of jobs To investors this week after Meta reported strong earnings, Reminiscent of a start-up than an entrenched tech giant. Hack together a bare-bones app on a breakneck timetable more With a mandate from Zuckerberg to take a big risk, MosseriĪssembled a lean, engineer-heavy team of fewer than 60 people to Naomi Nix and Will Oremus, reporting for The Washington Post: Monday, 31 July 2023 Inside Meta’s Threads Launch ★ You’d never guess that from this weekend’s “Threads is a bust” headlines. They use different ranking formulas (and both keep their formulas secret, to thwart attempts to game the rankings), but both the App Store and Play Store have Threads ahead of X. Here’s where these apps rank amongst all apps on the App Store: X, just like when it was named Twitter, is in the “News” category, where it can look more popular than it actually is. And Instagram and Snapchat are in the “photo and video” category. In the App Store, the top 5 in the category are WhatsApp, Facebook, Telegram, Threads, and Facebook Messenger on Android, WhatsApp, Messenger, Telegram (and Snapchat!) are all in the “communications” category. The “social networking” category is very different on Apple’s App Store, because many of these apps aren’t in the “social networking” category. And then there’s a dropoff to weird apps. I take this to mean that the first 3 are the big 3, and the next 4 are close to each other in a second tier. One interesting data point comes from Google’s Play Store, where the top free apps in the “Social” category look like this, as I write at 8pm ET:Įarlier this evening, that same list had apps 4–7 - Threads, X, Reddit, and Facebook Lite - in a different order. Is it on a path to long-term success? I don’t see how anyone could say that so early, but it sure seems more likely than not. All you need to do is use Threads to see that it’s thriving. I see no reason to doubt Zuckerberg’s claim that Threads’s retention is higher than they expected. The sort of addle brained thinking that the tech media hasĪrguably, “look how much funding this company got” stories are just variations on the first two, depending on the sum of the funding.Ī retention rate of 40-50 percent for a new app is excellent. Product) doesn’t have 100 million active users is a failure is The idea that an app that is clearly an MVP (Minimum Viable Insider: “Over Half the People Who Signed Up for Threads Have Stopped Using It Already, Prompting Mark Zuckerberg to Push for ‘Hooks’ to Entice Users, Report Says”ĭare Obasanjo, writing on Threads, retorted perfectly:.The New York Post: “Elon Musk Touts Record Number of X Users as Mark Zuckerberg’s Threads Stumbles”.Ars Technica: “Most of the 100 Million People Who Signed Up for Threads Stopped Using It”.By all accounts, Threads has tens of millions of daily users despite being brand new and not yet offering a web interface.īut this narrative that Threads is a bust took hold over the weekend: When brick-and-mortar stores and restaurants have successful grand openings, no one expects that opening traffic not to drop off. Of course there was going to be a drop-off in usage after the initial influx. The company adds more features to the app, including a desktop Zuckerberg said heĬonsidered the drop-off “normal” and expected retention to grow as Ideally it would be awesome if all of them or even half of them “Obviously, if you have more than 100 million people sign up, Of users on the text-based app was better than executives hadĮxpected, though it was “not perfect,” said Zuckerberg, speakingĪt an internal company town hall, the audio of which was heard by Launch, CEO Mark Zuckerberg told employees on Thursday. More than half of its users in the weeks following its buzzy Retention on their new Twitter rival Threads, after the app lost Meta Platforms executives are heavily focused on boosting Katie Paul and Sheila Dang, reporting for Reuters, “ Meta Plans Retention ‘Hooks’ for Threads as More Than Half of Users Leave App”: Nobody Uses Threads Anymore, It’s Too Crowded Monday, 31 July 2023
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